Number of choice sets - influence of payment attribute

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p.lecoent
Posts: 9
Joined: Tue May 10, 2022 1:59 am

Number of choice sets - influence of payment attribute

Post by p.lecoent »

Dear all,
I'm working on the design of a choice experiment with the following code:
Design
;alts=alt1, alt2, sq
;rows=12
;block=2
;eff=(mnl,d)
;model:
U(alt1) = b1.dummy[0|0]*ACT[2,3,1] + b2.dummy[0|0] * IMP[2,3,1]+ b3.dummy[0|0]* ACC[2,3,1]+ b4[-0.01]*PAY [0,75,150,225,300,375] /
U(alt2) = b1*ACT + b2*IMP + b3*ACC + b4*PAY /
U(SQ) = b6[0] + b4*PAYsq[0]

Considering the number of parameters to estimate, 12 choice sets seems to be a reasonable number. We are considering increasing the granularity of the payment attribute by increasing the number of levels to 12. Since the influence of payment will be estimated with only parameter, I assume that this does not change the number of parameter to estimate and we can stay with our 12 choice sets?
Could you confirm?
Thanks
Michiel Bliemer
Posts: 2060
Joined: Tue Mar 31, 2009 4:13 pm

Re: Number of choice sets - influence of payment attribute

Post by Michiel Bliemer »

Correct, changing the number of levels for a numerical attribute does not change the number of parameters and would not impact the design size. Using 12 rows would be sufficient, but I would probably increase the number of rows to get more variation in the data and trade-offs presented to respondents.
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